Here we are with a very interesting question!
I am Italian so my first answer would be “Non lo so! Non ne ho idea!” “I don’t know! I haven’t a clue!” With English it will be easier to answer: English is the language of the future, it is the language of the world, business and success, English it is, not Italian. You need English if you want to get a job.
yes this is exactly the point: you need English but you fall in love with Italian. I am just trying to guess here as davvero, non lo so! So let’s try: People want to speak Italian because they simply like it. They go on holiday to
la citta’ eterna
la città di Raffaello
la citta’ dell’amore
They go to holiday in Italy and
If you have some more doubts listen to Diane Hales who speaks about “La bella lingua”